Your Challenge. Your Sponsors.
Turn your next race, competition or fitness challenge into a sponsorship opportunity. Create your athlete profile, set your available placements and prices, and connect with brands that want to support your journey.
8
campaigns
47
Placements
Runners, triathletes, HYROX and endurance athletes list temporary tattoo, apparel, equipment and social placements — and set their own prices.
People worth sponsoring
Real athletes with real start lines coming up. Every campaign shows exactly what is for sale and what is already taken.Explore example athlete profiles to see how sponsorship opportunities work. Create your own profile to list your events, placements and prices. Demo prices are illustrative only.
October 18, 2026
Alex Morgan
HYROX Athlete
from
$90
Raised
$450
Marco Rossi
Berlin Marathon
7 placements available
Sarah Wilson
London Marathon
4 placements available
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RaceDEMO PROFILESofia Garcia
Endurance Runner
New York City Marathon
New York, United States
November 1, 2026
$330 raised of $1,100 goal
6 placements available
from $90
CreatorDEMO PROFILELucas Silva
Road Cyclist
São Paulo Half Marathon
São Paulo, Brazil
October 4, 2026
$860 raised of $1,200 goal
4 placements available
from $90
RaceDEMO PROFILEDaniel Kim
Triathlete
Ironman 70.3 Nice
Nice, France
September 13, 2026
$220 raised of $800 goal
7 placements available
from $90
RaceDEMO PROFILENoah Williams
Obstacle Racer
Spartan Race Austin
Austin, United States
November 14, 2026
$540 raised of $900 goal
6 placements available
from $90
Anyone can have a sponsorship
You don't need a pro contract or a million followers. You need a start line, a story, and a spot to put a logo.
Pick your moment
A marathon, an ultra, a charity swim, a 30-day challenge. Anything with a date and a finish line.
Price your placements
Upper arm, calf, race vest, bike frame, Instagram story. You set the price for each spot.
Get backed
Brands reserve a placement, pay upfront, and their logo shows up where you said it would.
Physical sponsorship, delivered
Body placements ship as custom temporary tattoos — printed from the sponsor's logo, sized to the spot, and delivered to the athlete before the event with application instructions.
- 01Sponsor uploads a logo and sees an instant mockup
- 02We prepare the print file and the athlete approves it
- 03Tattoos are produced and quality checked
- 04Shipped to the athlete ahead of race day
- 05Proof photos close out the sponsorship
Recent production work
See the portfolio
Production work produced by BackMyChallenge. Brand logos visible in these photographs belong to their owners and are shown as examples of production work only; their appearance does not indicate a partnership or endorsement.
Built around real moments
Every campaign is tied to an actual event with a date, a location and its own advertising rules — so sponsors know exactly what they're buying and when it happens.
Dated events
Campaigns close before the event so production and shipping always have runway.
Event rules shown
We surface what each organizer allows on body, clothing and equipment.
Real deliverables
Printed tattoos, kit placements and social posts — not just a name on a page.
Proof after the event
Sponsors receive photos from the day their logo was on the start line.