You're already doing the hard part.

The training's booked, the entry's paid, the start line is set. Backd lets you turn that moment into sponsorship — on your terms, at your prices.

What you control

Every placement is priced by you. Sell one spot or your whole kit — nothing goes live without you setting it.

You approve the artwork and the placement before anything is printed or shipped.

Sponsors back people, not ad slots. Your campaign leads with why this event matters to you.

Create an account as an athlete and we'll help you get your campaign live before your next event.