Sponsorship with a date, a place, and a photo at the end.

Local gyms, cafés, physios and challenger brands use Backd to put their logo on athletes people actually know — without agency retainers or season-long contracts.

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Why it works

Priced per placement

No packages, no minimums. Sponsor one upper arm for the price of a few social ads.

Fulfilment handled

We print, quality check and ship the physical placement to the athlete before the event.

Proof after the event

You receive photos from the day, so the sponsorship is documented, not assumed.

Event rules differ by organizer and are shown on every campaign. Always confirm advertising and sponsorship rules with the event organizer before the day.